Director Kathir. Aachi Manorama Srinath Richard Vijay. Top credits Director Kathir. See more at IMDbPro. Photos 3. Add photo. Top cast Edit. Aachi Manorama. Srinath A postman as A postman. Richard Vijay. Sridevi Vijaykumar. More like this. Coming to the new CEO Johnson, who is known for his experience in technology, we can expect mobile app and payment to play a much bigger role going forward, which is the next step in the increasingly digitizing world. For our valuation and model, please refer to our complete analysis for Starbucks.
Global Large Cap U. This is a BETA experience. You may opt-out by clicking here. More From Forbes. Nov 8, , am EST. May 19, , pm EDT. Apr 28, , pm EDT. Apr 21, , pm EDT. Apr 21, , am EDT. Apr 17, , pm EDT. Mar 24, , am EDT. Mar 4, , pm EST. Edit Story. Dec 5, , am EST. Sounds like a lot, right? COVID is a pickup-only store hall pass. Early on Starbucks announced that it would make its stores to-go only in response to the virus outbreak.
This announcement was important for two reasons. First, plain and simple, it is just the right thing to do for Starbucks employees and customers.
Second, it gives Starbucks more legroom to experiment with a new business model much faster than it could ever have done pre-virus. Starbucks had one pickup-only store in the U. Below is a video of what the experience looks like from the outside. All orders are placed by customers on their mobile phones. All production operations have moved behind the scenes. The front of house area is merchandised specifically to handle order pickup activity, rather than as the bolt-on that it is in so many other Starbucks stores today.
And, helpful baristas and digital screens are also still there to signal when orders are ready and to greet customers and to call out their names. It is basically the same Starbucks experience everyone knows and loves. Everything else is almost identical. But, cost wise, production and labor are more efficiently utilized.
The hang up with this model, however, again centers around customer adoption. Starbucks neither knows if customers will adopt mobile ordering nor whether they will want a pickup-only environment.
COVID, as discussed above, not only makes the former less of a concern, but it also gives Starbucks incredible insight into the latter as well. As Starbucks operates and runs its stores as to-go only stores over the next few weeks, months, or heaven forbid years, Starbucks will be able to see just how much of its sales volume it is able to maintain in every location around the world.
Starbucks will see where it is working and where it is not and, therefore, have a blueprint of the exact stores to remodel to a pickup-only design over time, along with a much better assessment of the risk and likely financial ROI than it would have had pre-COVID.
Had Starbucks tried to run an experiment like this under normal conditions, it would have risked angering customers and may have even gotten things more wrong than it got right. COVID, on the other hand, completely changes the game.
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