Contents Physical Books vs. September 16, September 10, September 6, Marketing Automation in Numbers June 17, June 10, Customer Acquisition vs. So Vearsa decided to take action and find out first-hand what we could do to help our publishers take advantage of the emerging eBook market in China.
Most new retail partners we sign up and we add between 2 -4 each month , can be handled and administered remotely. But China is different. The Chinese retail market seems to have some unique variables that require a deeper understanding of process, a greater need to build trust and a more significant awareness of diversity.
Last August, we began to engage with a number of the key Chinese eBook stakeholders. We did this through a mixture of direct contact and through partners, with the intention of undertaking a visit to China in March of this year. The purpose of our trip to China was to build trust with various stakeholders, to see how first-hand how the supply chain is managed at every level and to very clearly explain our objectives and business plans to avoid any misunderstandings and miscommunications.
The scale of everything in Beijing is mind boggling. While it's blindingly obvious that we are culturally about as far removed from home as we can possible be, consumerism is everywhere.
Technology and handheld devices are a core part of everyone's day to day activities, be they commuting, having a meal, serving a meal, sitting in a park or even driving a taxi! The amount of content and media consumed online, and through mobile in particular, is astonishing. What became clear to us very quickly is that the market in China is quite fragmented. There are a number of industries in the hunt for eBook revenues: online retailers, hardware manufacturers, social networks, telecom operators, search engines and even traditional brick-and-mortar stores.
Gareth and I met with a number of the key players in these industries and it appears that as of today, while the choices for Chinese language eBooks are widespread, there really are only a limited number of options for selling non-Chinese language content into China. Good news and bad I guess! Our focus was on securing vendors engaged in English language eBook selling. We had some very productive meetings and are excited to reveal that we procured one new eBook retail channel and one new eBook academic channel.
All huge companies with mind-blowing customer figures. Here's a look at five of the most popular ebook stores and services. Earlier in the week, we asked you which ebook store was your favorite , whether it's for free ebooks, the latest releases and bestsellers, or just the easiest one to use with your device.
Now we're back to highlight the ones you nominated. Photo by John Blyberg. Amazon's Kindle ebook and periodical store comes with the benefit of being available for almost any device, not just the Kindle ereader. Amazon has mobile apps for iOS, Android, Mac, Windows, and more, and synchronizes your available books across all of them.
The bookstore itself features close to a million books, magazines, and blogs, many of which are completely free. The Kindle store also offers a wealth of new releases and bestsellers. Google's ebook store doesn't have quite the following that Amazon or Barnes and Noble does, but that's likely because there's no hardware reader directly attached to it. Google will fix that problem with the launch of the iriver Story HD , which will be the first ereader to come pre-configured with Google eBooks.
For the rest of us, Google offers Android phone and tablet apps, iOS apps, apps for Sony and Barnes and Noble's Nook ereaders, and web access to their rapidly growing catalog of literature.
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